Nintendo has unveiled its launch day line-up for the handheld gaming system as well as a $40 price tag for games — $5 more than titles for the existing DS platform. The 3DS won’t launch with the support of a heavyweight Nintendo icon like Mario or Zelda, but external publishing partners will pick up the day-one slack with some very familiar names, including Super Street Fighter, The Sims, Star Wars, Rayman, and Madden. The system will also come with built-in titles Face Raiders, AR Games and a Mii Maker application.

Nintendo itself will contribute nintendogs + cats, a sequel to its popular pet simulator, along with submarine simulator Steel Diver and Pilotwings Resort.

Nintendo also plans to expand the total number of games available for the 3DS from 18 to more than 30 by mid-June. To drive demand for the system, the company is planning an extensive promotional campaign, with over 5,000 units in stores and people demonstrating mobile units on the streets of major cities.

Here are the titles that will be available at launch (plus the two built-in games):

Pilotwings Resort (Nintendo)
Steel Diver (Nintendo)
nintendogs + cats (Nintendo)
Super Street Fighter IV 3D Edition (Capcom)
The Sims 3 (EA)
Madden NFL Football (EA)
Pro Evolution Soccer 2011 3D (Konami)
LEGO Star Wars III: The Clone Wars (LucasArts)
Ridge Racer 3D (Namco Bandai)
Super Monkey Ball 3D (Sega)
Bust-a-Move Universe (Square-Enix)
Samurai Warriors: Chronicles (Tecmo Koei America)
Asphalt 3D (Ubisoft)
Combat of Giants: Dinosaurs 3D (Ubisoft)
Rayman 3D (Ubisoft)
Tom Clancy’s Ghost Recon Shadow Wars (Ubisoft)