Gilt Groupe will sell three 2011 Volkswagen Jettas for $5,995 each starting Wednesday. The cars will be offered in flash sales that will start at noon for three consecutive days. Gilt members will be able to purchase the car for $10,000 less than Jetta’s base price of $15,995.
“This sale allows us to extend that with the opportunity to buy a sophisticated and stylish car at an insider price,” Carl Sparks, the president of Gilt Groupe, said in a press release. Volkswagen is the first automotive brand to be sold on Gilt.
According to the release, the sale on Wednesday will be accessible only through Gilt mobile apps on the iPhone, iPod touch, iPad and Android. On Dec. 16th and 17th, Gilt.com will also sell the vehicle. Each of the three Jettas will come in a unique “Gilt Gold” wrap.