Chrysler 200 and Eminem Super Bowl ad

Eminem and Chrysler 200 Super Bowl ad has Metro Detroiters all abuzz.

The voiceover was done by Grand Rapids native Kevin Yon. His grisly voice starts the commercial off asking viewers “What does a town that’s been to hell and back know about the finer things in life?”

The ad takes you on a tour of Detroit. From northbound I-75 you see manufacturing and industry. With shots of historic buildings and snow, it’s a cold, hard look at what makes this city strong. Cue Eminem’s “Lose Yourself”, and at 40 seconds in you get your first glimpse of the Chrysler 200.

With a running time of two minutes and excellent cinematic value, it’s practically a short-length film.

Redesigned, re-engineered, re-packaged and re-priced for 2011, the Chrysler 200 Convertible offers consumers an open-air driving experience featuring elegant craftsmanship inside and out, a fun, yet refined driving experience, innovative technology, every available safety feature as standard equipment and a revised model lineup featuring an extraordinary level of standard content. The 2011 Chrysler 200 Convertible is an exciting alternative for customers who want the benefits of a coupe and the true open-air freedom of a convertible, all at a remarkable value.